Selling cocaine is very profitable. I've never used it myself, nor sold it of course. But, alcohol is just as dangerous, probably much more so actually. And, if he doesn't sell it, someone else will. People are still going to get their drugs of choice. Governments can't even keep it out of prisons, let alone out of society. I think he is a hero for providing such services to people who want them despite great risk to himself from the criminals posing as cops. ;)It would be especially heroic to break him out of prison.