To induce hypertyophy you must fatigue a muscle fibre. A maximum load activates the maximum number of motor units but the slow and intermediate fibres do not adapt as they are more resistant to fatigue. Therefore lifting maximum loads DOES induce hypertrophy but only in the largest (FT) motor units. Hypertrophy of intermediate motor units requires greater time under tension, i.e. more repetitions. These fibres contribute to force output but provide far less force per unit area.
Of course, I am not condemning all planned programming- especially for beginners and intermediates. I am mostly speaking to *elite* athletes.