I should have also mentioned prize money for national championships and real American records would add excitement, rather than the subsistence based (welfare-like) reward system we have now.
The rules are too subjective (press-out, oscillation, drug testing) and the competitions move too slowly and too quietly- no music, alcohol, and gambling, and too many stoppages for blood on bar (use long singlets), etc. And, 4th attempts for records should be allowed, despite slowing the meet down. They add excitement.
What can the USAW to tap into this huge population?