Is it based off of overtraining research? Also, is it dependant relative intensity (if my max is 100 and I lift 80% for 1 week, 85% for 1 week, 90% for 1 week and get stronger in the process, 90% would no longer truely be 90% but perhaps 87% because my max went up due to strength gains)? I don't know the answer just putting out some thoughts.
I go to 90% in every workout I do, unless injured or something. I'd say that was true throughout at least 90% of my career and maybe 99% of every workout I have ever done.